Answer:
The answer is functional structure
Explanation:
The type of structure in this question is functional structure.
Functional structure divides the organization into different functions based on their specialization. Functional departments are production department, accounting department, marketing department etc. Each functional department has a line manager or head of department which reports to CEO.
This structure is the most common.
And its advantages are that it increases specialization and also productivity.
Answer: The correct answer is C Product.
Explanation: Product mix is just like providing product details and how many products a company can offer to its customers. It means that when multiple products are marketed together, it creates a brand name while if they are marketed individually it might not create the same impact. Since create a brand name will be a part of Product as there are different products which are marketed together.
Answer:
Examples are such like loyalty programs, subsidized delivery, unique selling points, brand recognition, ethical and/or charitable concerns, after-sales service, positive feedback reviews, marketing campaigns and many more.
Explanation:
Answer:
<u>Marketing mix.</u>
Explanation:
Marketing mix is defined as a set of elements that make up marketing actions in an organization. According to Kotler, the purpose of the marketing mix is to help the company achieve its goals in the market by using a set of marketing tools.
There are several models developed to represent the marketing mix, but the most used by organizations is represented by four essential pillars for the development of any marketing strategy, which are the 4P's of marketing: <u>product, price, place and promotion</u>. For each variable there are distinct and relevant activities:
- Product: Differentiation of design, packaging, brand. Warranty Policy
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Price: Discounts and terms of payment and financing.
- Place: Store, distribution channel, logistics.
- Promotion: Advertising, promotions.
