Answer:
connect the sender with the desired recipients.
Explanation:
Integrated Marketing Communication (IMC) is a process through which organizations create seamless branding and coordination of their marketing and communication objectives with its business goals and target audience or consumers. The communication tools used in IMC are both digital and traditional media such as billboards, search engine optimization, magazines, television, blog, radio, webinars etc.
The communication channel used in IMC must connect the sender with the desired recipients.
The receiver is any individual who is able to read, hear or see and process the message being sent or communicated in the IMC communication process. Any interference the IMC communication process is known as noise.
An organization can analyze and measure the effectiveness of the IMC communication process by considering market share, sales, and customer loyalty.
