Question

Dell Computer buys computer chips from Intel for the purpose of making computers to be sold to consumers and other organizations. Dell is an example of which type of organizational buyer?
a. Intermediary
b. Producer
c. Wholesaler
d. Institution

Answer 1

Answer:

b. Producer.

Explanation:

Organizational buying deals with the process of purchasing products and services after duly identifying, evaluating and choosing which company to buy from.

Organizational buying is mainly classified into four categories, these are;

1. Producer.

2. Intermediary or Retailers.

3. Wholesaler.

4. Institution.

In this scenario, Dell Computer buys computer chips from Intel for the purpose of making computers to be sold to consumers and other organizations. Dell is an example of a producer organizational buyer because it bought computer chips, so it can be used to manufacture a computer.

Hence, the producers usually buy raw materials, components or other parts, from other manufacturers to use in producing goods for their consumers or end users.