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Liono4ka [1.6K]
3 years ago
7

Einstein Motors, has a capacity to produce 25,000 electric cars. Due to a temporary subsidy announced, there is a sudden increas

e in demand. Einstein decides to adopt peak-load pricing and charge a premium of 25% over its normal selling price of $2,000. It has already accepted orders for 20,000 units at normal selling price. What is the total contribution to the company on sale of additional 5,000 units if the variable cost per unit is $900?
Business
1 answer:
kaheart [24]3 years ago
5 0

Answer:

Total Contribution margin:   107,500,000

Explanation:

<u>Contribution:</u> sales revenue - variable cost

normal price 5,000

peak-load price: 5,000 + 20% = 5,000 x 1.2 = 6,000

<u>revenue</u>

20,000 units  at 5,000   100,000,000

 5,000 untis  at 6,000 <u>    30,000,000  </u>

             Total revenue      130,000,000

<u>variable cost:</u>

25,000 units x 900 =         (22,500,000)

Total Contribution margin:   107,500,000

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