Question

Scenario 2.2. Jessica's manager believes that Tres Tortillas can gain an advantage over competing Mexican restaurants in the area by capitalizing on the growing demand for salsa. He believes the firm's top secret salsa recipe could be the key to expanding into another market niche. The manager has proposed developing a line of its salsas in 16-oz jars to sell at its restaurant. This way its loyal customers could buy its salsa outright and serve it at home. Jessica has been tasked with the determining the feasibility of this strategy. Refer to Scenario 2.2. What type of competitive growth strategy is Jessica's manager discussing/

Answer 1

Answer:This is a type of product development strategy.

Explanation:product development strategy involves modifying existing product in order to provide more satisfaction to consumers.

Tortillas already has an advantage by having the top secret in the production of salsa.The company decided to modify the product by repacking the product by increasing the quantity .This will of course lead to higher demand.