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zloy xaker [14]
3 years ago
14

Marketing communicators should realize that other communication methods must receive careful consideration before _____ is autom

atically assumed to be the solution.
Business
1 answer:
agasfer [191]3 years ago
5 0

Answer:

<u>Mass Media Advertising </u>

Explanation:

Marketing communication refers to means of marketing the products such as advertising, sales promotion etc. It refers to how the product attributes are conveyed to the prospective customers.

Marketing communicators are the ones who undertake and decide upon marketing communication methods.

Mass media advertising means reaching out to wide masses by means of print media, visual  and audio marketing through television, audio marketing through radio.

Mass media advertising involves heavy expenditure and thus before opting for it, the marketing communicators should weigh in or consider other marketing communication modes as well.

You might be interested in
Why is it important to file your federal incomes taxes every year?.
Vesna [10]

Answer:

Avoid losing future refunds.

Explanation:

Part or all of any refund is first used to pay any back taxes owed. Safeguard credit. If the IRS files a tax lien against a taxpayer, it could affect credit scores and make it harder to get a loan.

5 0
2 years ago
Assume that the uncovered interest parity condition holds. Also assume that the U.S. interest rate is greater than the U.K. inte
Andrei [34K]

Answer:

Assume that the uncovered interest parity condition holds. Also assume that the U.S. interest rate is greater than the U.K. interest rate. Given this information, we know that investors expect the pound to appreciate.

Explanation:

Considering the assumption that the uncovered interest parity condition holds and also that the interest rate in the U.S is greater than the U.K interest rate.

The above assumptions imply that there will be a depreciation in the dollar and an appreciation in the pound.

Therefore, investors would expect the pound to appreciate.

7 0
3 years ago
bank pays interest quarterly with an EAR of 9​%. What is the periodic interest rate applicable per quarter​
Vika [28.1K]

Answer:

2.18%

Explanation:

Effective interest rate = (1+i/m)^n - 1

i is stated as interest rate

m is the compounding frequency

Here, the compounding is quarterly and the effective interest rate is 8%

Since one year is equal to 4 quarter, the value of m is equals to 4

Effective interest rate = (1 + i/4)^4 - 1

9% = (1 + i/4)^4 - 1

0.09 + 1 = (1 + i/4)^4

(1.09)^1/4 = 1 + i/4

1 + i/4 = 1.02178

i/4 = 1.02178 - 1

i/4 = 0.2178

i/4 = 2.18%

7 0
3 years ago
A company reported total equity of $161,000 at the beginning of the year. The company reported $226,000 in revenues and $173,000
Bond [772]

Answer:

$314,000

Explanation:

The computation of total assets is shown below:-

Total equity = $161,000

Revenue = $226,000

Expenses = $173,000

Liabilities at the end of the year = $100,000

Income of the year = $226,000 - $173,000

= $53,000

Total assets of the company at the end of the year = (Total Stock Holders Equity) + Total Liabilities

=(Total equity at the beginning of the year + Income for the year ) + Liabilities at the end of the year

= $161,000 + $53,000 + $100,000

= $314,000

3 0
3 years ago
On July 1, Year 1, Danzer Industries Inc. issued $40,000,000 of 10-year, 7% bonds at a market (effective) interest rate of 8%, r
Tomtit [17]

Answer:

1.Dr Cash 37,282,062

Dr Discount on bonds payable 2,717,938

  Cr Bonds payable 40,000,000

2a.Dr Interest expense 1,535,896.90

Cr Cash 1,400,000

Cr Discount on bonds payable 135,896.90

b.Dr Interest expense 1,535,896.90

  Cr Cash 1,400,000

  Cr Discount on bonds payable 135,896.90

3.$1,535,896.90

4. Yes

5.$37,282,000

Explanation:

1. Preparation of the Journal entry to record the amount of cash proceeds from the issuance of the bonds on July 1, Year 1.

Dr Cash 37,282,062

Dr Discount on bonds payable 2,717,938

(40,000,000-37,282,062)

  Cr Bonds payable 40,000,000

2. Preparation of the Journal entries to record the following:

a. Journal entry to record the first semiannual interest payment on December 31, Year 1, and the amortization of the bond discount

First coupon payment December 31, Year 1, f

Dr Interest expense 1,535,896.90

(1,400,000+135,896.90)

Cr Cash 1,400,000

Cr Discount on bonds payable 135,896.90

(2,717,938 / 20 coupons = $135,896.90)

b. Journal entry to record the interest payment on June 30, Year 2, and the amortization of the bond discount

June 30, Year 2, second coupon payment

Dr Interest expense 1,535,896.90

    Cr Cash 1,400,000

  Cr Discount on bonds payable 135,896.90

(2,717,938 / 20 coupons = $135,896.90)

3. Calculation to Determine the total interest expense for Year 1.

Cash 1,400,000 + Discount on bonds payable 135,896.90 = $1,535,896.90

4. Yes the bond proceeds will always be less than the face amount of the bonds in a situation where the contract rate is less than the market rate of interest because if we have a high market rate than the coupon, this would mean that the bonds will sell at a discount

5. Computation for the price of $37,282,062 received for the bonds using the present value tables

PV factor, 4%, 20 periods =0.4564

PV annuity factor, 4%, 20 periods =13.590

Present Value (Face value) = $40,000,000 x 0.4564 = $18,256,000

PV of coupon payments = $1,400,000 x 13.590 = $19,026,000

Therefore the bond's market price will be:

Present Value (Face value) +PV of coupon payments

Bond's market price = $18,256,000 + $19,026,000

b

Bond's market price = $37,282,000

5 0
3 years ago
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