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Alexandra [31]
4 years ago
8

Ibuddy CEO Dave Taylor thinks that price skimming would be the best pricing strategy when launching the product. The marketing m

anager disagrees and thinks they should use penetration pricing. Evaluate the decision above and recommend the best strategy.
Business
1 answer:
Zigmanuir [339]4 years ago
3 0

Answer: skimming price once product is out.

product is lets say a phone called the Ibuddy X pro series.

as its a phone the price will be high so with time e.g years the price lower to a suitable price e.g starting price £250 over the course of 5 year drops to £146. therefor the best statagy is skimming the price.

hope this is very helpful

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