Mathematical analysis is the branch of mathematics dealing with limits and related theories, such as differentiation, integration, measure, infinite series, and analytic functions.
Markov analysis is a method of analyzing the current behaviour of some variable in an effort to predict the future behaviour of the same variable. This procedure was developed by the Russian mathematician, Andrei A. Markov early in this century. He first used it to describe and predict the behaviour of particles of gas in a closed container. As a management tool, Markov analysis has been successfully applied to a wide variety of decision situations.
Perhaps its widest use is in examining and predicting the behaviour of customers in terms of their brand loyalty and their switching from one brand to another. Markov processes are a special class of mathematical models which are often applicable to decision problems. In a Markov process, various states are defined. The probability of going to each of the states depends only on the present state and is independent of how we arrived at that state.
