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liraira [26]
3 years ago
6

"The process of dividing a market into groups of similar consumers and selecting the most appropriate group(s) for the firm to s

erve is called _____."
Business
1 answer:
Anarel [89]3 years ago
4 0

Answer:

(C). Market segmentation

Explanation:

Market segmentation involves <u>dividing a market into similar consumer groups</u>, based on factors such as; age, purchasing behavior, interests, geographic location, income level.

A firm can then <u>focus its available resources towards meeting the needs of customers in a selected target group or segment</u>.

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Explanation:

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When is an employee entitled to a right-to-sue letter from the eeoc?
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3 years ago
At Midland Company's break-even point of 9,000 units, fixed costs are $180,000 and variable costs are $540,000 in total. The uni
amid [387]

Answer: $80

Explanation:

Since the fixed costs are $180,000 and variable costs are $540,000, then the total cost will be:

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3 years ago
After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that r
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Answer:

1. Referring to Problem , the manager wants to know the value of the population so the manager uses the sample to estimate the population proportion.

a. True

2. Referring to Problem , point estimate of the population proportion is = 0.45.

a. True

3. Referring to problem , the sample proportion is = 0.45.

b. False

4. Referring to Problem, the manager wants to know the value for the population so the manager uses the sample to estimate the population value

b. False

5. Referring to Problem , the parameter of interest is 54/120 = 0.45.

a. True

Explanation:

a) Data and Calculations:

Sample of potential consumers = 120

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Confidence level = 95%

Confidence interval = 0.36 to 0.54

Point estimate = 54/120 = 0.45

b) A point estimate of a population parameter estimates the population parameter as a single value.  The point estimate of the sample mean, x, is also the point estimate of the population mean, μ.  To get the sample proportion, one needs to know the population value.  The sample value divided by the population value gives the sample proportion.

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Match each certification to its purpose
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