Answer: Straight Rebuy
Explanation: There are 3 major types of buying situations
1. New Task
2. Modify Rebuy
3. Straight Rebuy
Straight rebuy is a buying situation in which the buyer routinely reorders something without any modifications.
Answer:
51,487.5
Explanation:
Calculation to determine the minimum guaranteed mileage should the manufacturer announce
Sinces no more than 4% of the tires will have to be replaced First step will be to determine the InvNorm(.96) using normal distribution table
InvNorm(100%-4%)
InvNorm(.96) = 1.75
Now let determine the minimum guaranteed mileage
Let x represent the Minimum guaranteed mileage
(2050*1.75)+47,900=x
x=3,587.5+47,900
x = 51,487.5
Therefore the minimum guaranteed mileage that the manufacturer should announce is 51,487
Market research.
The firm often goes into uncharted Territories for themselves and takes heavy risks in places unknown to them.
For example, McDonald’s Setting up operations in India made its menu suit the Indian taste pallet and was able to carve out a market shape.
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