Answer:
IBM could either diversify by the strategy of market penetration, which consists in increasing the market share in a particular sector (in this case, cloud computing) through more marketing efforts.
Or it could integrate horizontally, acquiring a possible competitor that is more advanced in the cloud-computing business. Or even a start-up with good prospects, because with the amount of capital that IBM has, it could more easily expand the start-up operation as a new internal business division.
Answer:
a. Define the basic business functions that you need the software to be able to perform.
Explanation:
The main function of a business needs to be determined so that business strategy can be formulated. The office manager has made an agreement to spend up to $1000 on the new software. It is now required to determine the basic functions which are needed in the new software for business functioning.
Answer:
The options for this question are the following:
1--prescriptive role
2--predictive role
3--descriptive role
4--diagnostic role
The correct answer is 2. Predictive Role.
Explanation:
Predictive marketing is nothing more than a method that relies on Big Data to extract relevant data (in real time) about user behavior, in a way that allows you to define behavior patterns and anticipate user needs or to the next actions that they are going to take. From this analysis, a marketing strategy is designed according to the needs of that target that we have identified, for example, showing them an advertisement according to their tastes, showing them articles or products that complement other products that they already have.
Answer:
8.48%
Explanation:
First we calculate the future value of the investment of 10,000 pound invested at an interest rate of 5% for one year.
Future value = 10000(1+0.05)^1
Future Value = 10,500.
Now converting that into dollar:
At $1.65 per pound = $17,325
At $1.51 per pound = $15,855
Hence the dollar has gained its value against the pound sterling by almost 8.5%.
Good luck and cheers.
