Answer:
The correct answer is rationalization.
Explanation:
The concept of rationalization was given by Max Weber. According to him, rationalization is a process through which modern society is getting more and more concerned towards efficiency and predictability.
Efficiency can be defined as getting maximum results from minimum efforts, or in other words, maximum revenue from incurring minimum costs so as to maximize profits.
In Weber's views, this economic principle is now being increasingly involved in the day to day life.
Answer: predatory pricing
Explanation: In simple words, it refers to a pricing strategy in which the organisation price its goods very low with the objective of capturing the whole market and forcing to leave the other competitors.
In the given case, Lofonitt captured the mp3 market by offering lower price [products leading to failure of their competitors.
Hence we can conclude that they were indulged in predatory pricing.
Answer:
A.
Explanation:
A trademark is a sign capable of identifying and distinguishing in the marketplace the products of one enterprise from those of other enterprises. The term “products” encompasses both goods and services.
The trademark can be different from the company business registration. A trade name cannot be registered as a trademark unless it also functions as a trademark.
TYPES OF TRADEMARKS
:
-Trade marks: to distinguish goods
-Service marks: to distinguish services
-Collective marks: to distinguish goods or services by members of an association
-Certification marks
-Well-known marks: benefit from stronger protection
-Trade name vs. Trade mark
Answer:
flat divisional structure
Explanation:
Generally organizations can be structured in three different ways:
- divisional: the organization is divided into divisions, and each division has its own complete set of resources, e.g. marketing, finance, production, IT, etc.
- functional: the organization is divided into departments, and the people that work at each department share similar sets of skills, e.g. finance department, marketing department, production department, etc.
- matrix: combinations of divisional and functional structures
In this case, Nancy reports to an area director ⇒ district director ⇒ CEO
Since the number of layers between Nancy and the CEO (top management) are rather few, we can assume that this is a flat organization, with very few hierarchical levels. On the other hand, tall organizations have many levels, filled with supervisors and middle managers.
Answer:
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