Question

Your best friend, JoAnne Allen, is the proud owner for The Web for the Rest of Us, a web design business that creates e-commerce websites for artists and craftspeople. She has four great employees, Scott, Robin, Matt, and Mike. Business was good for the first year, but her profits decreased dramatically over the past two months. Puzzled, she asks if there's anything in your management textbook that can help her turn things around. You get right to work, and soon you offer JoAnne four management suggestions, based on your knowledge of historical management perspectives.
Identify the management strategy in the following question.

You recommend that JoAnne make Robin a manager and have her supervise the work of the other three employees. Give Robin the task of planning a sales strategy that Scott, Michael, and Matt will implement.

Answer 1

Answer:The two business strategies employed in the case study is an Operating marketing strategy and a business marketing strategy.

Explanation: