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zysi [14]
3 years ago
13

_____ is a measure of the number of times an individual is exposed to a brand message via advertising. it is used to measure the

intensity of a specific medium's coverage.
Business
1 answer:
Reika [66]3 years ago
6 0
Frequency is a measure of the number of times an individual is exposed to a brand message via advertising.
You might be interested in
1. Cost-volume-profit analysis assumes all of the following EXCEPT:
UkoKoshka [18]

All are assumed except <u>A. Total variable costs remain the same over the relevant range.</u>

<u />

Cost-volume-profit analysis examines how changes in cost in volume affect income. Variable costs are ones that go up and down depending on production levels, so it would not make sense to assume that variable costs stayed the same over the relevant range.

5 0
3 years ago
The Nixon Corporation’s common stock has a beta of 1.7. If the risk-free rate is 4.8 percent and the expected return on the mark
Archy [21]

Answer:

13.64%

Explanation:

In this question, we apply the Capital Asset Pricing Model (CAPM) formula which is shown below

Expected rate of return = Risk-free rate of return + Beta × (Market rate of return - Risk-free rate of return)

= 4.8% + 1.7 × (10% - 4.8%)

= 4.8% + 1.7 × 5.2%

= 4.8% + 8.84%

= 13.64%

The (Market rate of return - Risk-free rate of return)  is also called market risk premium

6 0
3 years ago
Economic capital is productive, so it does not include______? money buildings &amp; equipment tools
katrin2010 [14]
Economic capital is productive, so it does not include Money.Economic capital is the amount of risk capital held by a financial services company to enable it to survive any difficulties such as market or credit risks. Money is used to purchase various factors such as raw materials, machinery, labor which help in the production of goods, but money itself does not directly help in the production of goods. The real capital consists of machinery, buildings, tools, factories, tractors, etc, which directly assist in the production of goods
7 0
3 years ago
You own shares in a well-managed and diversified company. If a bustling economy increases investors' concerns about market risk,
Soloha48 [4]

Answer:

C. Increase

Explanation:

A bustling economy will make individuals want to take advantage of the opportunity. It’s however normal for prices of a good or service to increase when there is a huge demand for it.

In this case there was a boom in the economy which means the price of the shares he owns in the company will increase.

3 0
3 years ago
What are mutual funds? Explain the associated risks.
ipn [44]

Answer:

A mutual fund is an investment program funded by shareholders that trades in diversified holdings and is professionally managed.

Risks:

The level of risk in a mutual fund depends on what it invests in. Stocks are generally riskier than bonds, so an equity fund tends to be riskier than a fixed income fund. Plus some specialty mutual funds focus on certain kinds of investments, such as emerging markets, to try to earn a higher return. These kinds of funds also tend to have a greater risk of a larger drop in value—yet the greater the risk, the greater the reward (or potential for higher returns).

Risks of Investing in Equity Mutual Funds The below are a few key risks involved with investing in equity funds: Volatility Risk: An equity fund invests primarily in the shares of companies listed on stock exchanges. Thus, the value of an equity fund is directly related to the performance of companies, in stocks of which it has invested.

5 0
3 years ago
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