Ask question

Ask question

All categories

3 years ago

13

_____ is a measure of the number of times an individual is exposed to a brand message via advertising. it is used to measure the

intensity of a specific medium's coverage.

1 answer:

Reika [66]3 years ago

6 0

Frequency is a measure of the number of times an individual is exposed to a brand message via advertising.

You might be interested in

You have spent weeks designing the project, gathering data and analyzing it. Now it is time to present your findings to senior e

Andrew [12]

Answer:

After spending weeks on a project, gathering data, followed by an analysis, when you are going to present your findings to the senior executes, In the very beginning of your report, in the executive summary, you can present and manifest and guide them about all the information, what they should know in making a decision

Explanation:

After spending weeks on a project, gathering data, followed by an analysis, when you are going to present your findings to the senior executes, you will have following 5 different course of actions;

Option 1: You can give them whole details through which you can have gone, meanwhile your discussion with the senior executives.

Option 2: Summary of the report in form of data tables can be provided without any recommendation and course of action suggested.

Option 3: You can also mention the information regarding the respondents of the research, if executives want to have follow-up and want to know to whom you have got your questionnaires filled up.

Option 4: In the very beginning, in the executive summary of the report, you can present and manifest and guide them about all the information, what they should know in making a decision

Option 5: You main focus could be primarily on the statistical analysis in your presentation, followed by the main recommendations at the end.

BEST POSSIBLE OPTION: As the senior executives are having very less time, therefore, it would be best for you present them with the information in the very beginning in the executive summary, in addition, all the information which they can consider to make a decision.

To recapitulate, keep the information needed to be considered for taking an action or decision, in your executive summary, in a best possible simple and short way.

5 0

4 years ago

Every decision you make in a computer program involves evaluating one or more _____ expression

pickupchik [31]

<span>Boolean is the answer. Every decision you make in a computer program involves evaluating one or more Boolean expression. The code behind a computer program is basically composed with a lot of Boolean expressions. This is entirely important because computers work in binary </span><span>and Boolean logic </span>fits nicely with the binary numbering system, in which each bit has a value of either 1 or 0.

5 0

4 years ago

What effect did the conquest of constantinople have in the ottoman empire and the spread of islam

Alexeev081 [22]

Answer:

The conquest of Constantinople by the Ottomans marked the end of the Byzantine Empire. It also significantly weakened the position of the Orthodox church compared to the Catholic church.

Islam was the official religion of the Ottoman Empire. The highest position in Islam, caliphate, was claimed by the sultan, after the defeat of the Mamluks which was established as Ottoman Caliphate. The Sultan was to be a devout Muslim and was given the literal authority of the Caliph.

The fall of the city removed what was once a powerful defense for Christian Europe against Muslim invasion, allowing for uninterrupted Ottoman expansion into eastern Europe.

Hope this helps!

(btw im muslim:)

7 0

3 years ago

Read 2 more answers

To meet market needs companies sometimes change product names so that the name in the local language is culturally meaningful. T

Temka [501]

Answer: A Multi-Domestic

Explanation:

A MULTI-DOMESTIC strategy is a decentralized marketing strategy used by companies that are international to expand their market base in a country by encouraging local branches to establish their own marketing strategies that would cater for the country's unique needs, cultures, traditions and preferences.

Like Coca Cola in Iran for example will not have ads of women in bikinis being chilled by a cold Coca Cola bottle in the hot sun because that would go against codes of modesty in Iran.

5 0

4 years ago

You won a lottery! To collect your winnings you will be paid annual amounts of $11,300 for each of the next 21 years. The approp

Stella [2.4K]

Answer:

Difference = $9773.02

Explanation:

An annuity is a series of cash flows or payments that are of constant amount, occur after equal intervals of time and are for a limited and defined period of time. Thus, the winnings from lottery are an annuity as they pay a fixed amount $11300 every year for 21 years.

The annuity can be of two types namely ordinary annuity and annuity due. In ordinary annuity the cash flows occur at the end of the period and in annuity due, the cash flows occur at the beginning of the period. When we calculate the present value of these cash flows, it is understood that the present value of annuity due is greater than the present value of ordinary annuity.

The formulas for the present value of both ordinary annuity and annuity due are attached.

In the formula, R is the annuity payment or cash flow and i is the relevant interest rate and n is the number of years or periods.

PV of annuity ordinary = 11300 * [ (1 - (1+0.1)^-21) / 0.1 ]

PV of ordinary annuity = $97730.24548 rounded off to $97730.25

PV of annuity due = 11300 * [ (1 - (1+0.1)^-21) / 0.1 ] * (1+0.1)

PV of annuity due = $107503.27

Difference = 107503.27 - 97730.25

Difference = $9773.02

5 0

4 years ago