The main concern of executives when designing a management support system (MSS) is <em>b. getting the information they need in the simplest way.</em>
A management support system provides managerial information resources to enable management <em>to plan, make decisions, and manage the organizational activities to achieve goals.</em>
Executives' main concern with the design of a management support system <u>is not</u> to:
- Identify unquantifiable benefits
- Get support from all employees
- Get technically-advanced information.
Thus, the concern of executives during the design of a management support system is to get needed information <em>most simply.</em>
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The major purpose of test marketing is to provide management with information : Whether to launch the new product.
<h3>What is test marketing?</h3>
Test marketing refers to the few introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
The objective of test marketing is to find the limitations and strengths of the product based on customers' reactions. It also help to structure the marketing strategy of that product
Hence, the major purpose of test marketing is to provide management with information whether to launch the new product.
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