A role refers to the <em>position an individual carries within society</em>, which comes with certain expectations. Since the individual carries a certain status with this role, there is a definition of what are <em>appropriate and inappropriate behaviors</em> regarding his/her position.
For example, a school principal has a high status and position within the school community. He/she is required to set a good example for the community so there are expectations regarding an appropriate behavior such as providing support to the staff, for example. An inappropriate behavior would be engaging in illicit acts, for example.