Answer:
c. brand insistence
Explanation:
Since in the given situation it is mentioned that the 83% of the loyal customers could not find the bonbon products at local stores so they will ordered online instead of purchasing the substitute goods as in the brand insistence refer the stage of the brand loyalty where the purchase would accept no alternatives and they will search for the particular brand only
Answer: (D) Marketing channel or channel of distribution
Explanation:
The marketing channel is one of the type of organization that perform various types of activities for purpose of transmission of the products and the services from the manufacturer to the customer or the end user.
It is also known as the distribution channel and it include the various types of business strategies for promoting the product.
According to the given question, the Kayak is one of the type of organization that publicly allow their database for the purpose of searching the best deals for the hotels or airline.
Therefore, The kayak is one of the part of marketing channel or the channel of distribution.
Answer: historical exchange rate
Explanation:
The temporal method is also referred to as the historical method. Under this method, the currency of a foreign subsidiary is being converted into the currency of the parent company.
It should be noted that under the temporal method, the income statement items which relate to newly recognized assets and liabilities generally are remeasured using the historical exchange rate.
Answer:
FALSE
Explanation:
According to the BrandZ model, "Bonded" consumers at the lower levels of the pyramid build stronger relationships with and spend more on the brand than those at the top. This is a false statement. True statement is, according to the BrandZ model, "Bonded" consumers at the top level of the pyramid build stronger relationships with and spend more on the brand than those at the top. This bonding is created in the very last step which is the ultimate result of the
Presence
Relevance
Performance
&
Advantage step, therefore the order becomes this:
Presence
Relevance
Performance
Advantage
&
Bonding.
Answer:
a.$7.43 per machine hour
Explanation:
The computation of the single plant wide rate is shown below:
Single plant wide rate = Total overhead cost ÷ Machine hours
where,
Total overhead cost = $84,000 + $72,000 = $156,000
And, the machine hours is
= 1,000 units × 5 + 2,000 units × 8
= 5,000 + 16,000
= 21,000 machine hours
So, the single plant wide rate is
= $156,000 ÷ 21,000 machine hours
= $7.43 per machine hour
