Question

To compete with Lexus, a successful luxury brand of Toyota, Nissan launches Infinity as its own luxury brand to seek the benefits of this market segment while maintaining its presence in other segments. What is this process called?
a. Operations capability analysis
b. Inter-functional analysis
c. Order qualifying
d. Straddling (IS THIS THE ANSWER)
e . Order winning

Answer 1

Answer:

(D). Straddling

Explanation:

Straddling positioning involves placing a product or brand in two segments at the same time such that it is possible to reap benefits from both segments.

By launching its luxury brand (Infinity), while remaining in other market segments, Nissan is practicing straddling positioning.