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uranmaximum [27]
4 years ago
10

To compete with Lexus, a successful luxury brand of Toyota, Nissan launches Infinity as its own luxury brand to seek the benefit

s of this market segment while maintaining its presence in other segments. What is this process called?
a. Operations capability analysis
b. Inter-functional analysis
c. Order qualifying
d. Straddling (IS THIS THE ANSWER)
e . Order winning
Business
1 answer:
slava [35]4 years ago
3 0

Answer:

(D). Straddling

Explanation:

Straddling positioning involves placing a product or brand in two segments at the same time such that it is possible to reap benefits from both segments.

<em>By launching its luxury brand (Infinity), while remaining in other market segments, Nissan is practicing straddling positioning</em>.

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Read 2 more answers
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