To compete with Lexus, a successful luxury brand of Toyota, Nissan launches Infinity as its own luxury brand to seek the benefit

Question

3 years ago

10

To compete with Lexus, a successful luxury brand of Toyota, Nissan launches Infinity as its own luxury brand to seek the benefit

s of this market segment while maintaining its presence in other segments. What is this process called?
a. Operations capability analysis
b. Inter-functional analysis
c. Order qualifying
d. Straddling (IS THIS THE ANSWER)
e . Order winning

Business

1 answer:

slava [35] · Answer 1 · 2022-01-07T08:00:08+03:00

Answer:

(D). Straddling

Explanation:

Straddling positioning involves placing a product or brand in two segments at the same time such that it is possible to reap benefits from both segments.

<em>By launching its luxury brand (Infinity), while remaining in other market segments, Nissan is practicing straddling positioning</em>.