Answer:
Explanation:
A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:
- It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
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It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.
A marketing plan should always have the following:
- A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
- Marketing strategy
- Sales forecast
- Expense budget.
Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.
The elements of an advertising plan and an IMC strategy:
- The IMC strategy will be determined by how the marketer makes use of the creative mix.
The creative mix is composed of:
- The target audience
- Product concept
- Communications media, and
- The message.
The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research
The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.
Answer:
False
Explanation:
It does not necessarily means that when a firm gets a normal rate of return, it earns economic profit also, as it depends on various factors:
- In the short run every firm aims to recover its variable cost, and in it's long term duration to recover its total cost, but it does not necessarily conclude that the return will attain the level of earning economic profit.
- Normal rate of return is based on competitive market, as an average rate of return on market, but if the investment is made from borrowed funds, it might be that the company is not able to pay the cost of borrowing in that case it is even after attaining the normal rate of return it will not earn economic profit.
Answer: $6.2
Explanation: Contribution margin is the amount of revenue left after paying for the variable cost, it can be formulated as follows :-
contribution = sales - variable cost
In case of Limeade:-
sale price = $22.10
Variable cost = $15.90
so, putting the values into equation we get :-
contribution per foot = $22.10 - $15.9 = $6.2
The steps involved in Nikita's application for financial aid include the following:
1. Nikita creates an FSA ID.
2. Nikita fills out the FAFSA form online.
3.Nikita rechecks the information she provided and makes a few corrections.
4. Colleges Ask Nikita to verify the information in the FAFSA.
5. In about two weeks Nikita received a document called Student Aid Report.
6. Nikita received financial aid award letters from various colleges.<span />
Answer:
Devil’s advocacy
Explanation:
Devil’s advocacy is a thorough analysis of a preferred alternative to check and test its strengths and weaknesses before being implemented with the purpose of identifying all the faults that might make the preferred alternative unacceptable.
This method helps in determining the dangers of any action taken by an individual or group of persons.
