Question

Walmart sells numerous products, including packaged food, produce, automotive maintenance services, eyeglasses, clothing, and toys. Walmart advertises itself as a store where "we save people money so they can live better," focusing on its low prices as the customer’s most important need. Walmart’s advertising appears to use a(n) _____ strategy to a market that is _____.

Answer 1

Answer:

Undifferentiated; homogeneous

Explanation:

By saying they are undifferentiated, Walmart is positioning itself as a store that, just like the clients, prefers low prices over everything else. In this way, they present themselves as a company that is of the same nature as their target audience.