Question

Pizza Heaven is a small specialty pizza shop that just opened its doors in the downtown area this year. They serve only menu items that are organic, gluten free and vegan. The ideal targeting strategy for this type of business would be:a) isolated marketing b) concentrated/niche marketing c) differentiated marketing d) mass marketing

Answer 1

Answer:

The answer is: B) concentrated/niche marketing

Explanation:

Niche (or concentrated) marketing concentrates all of its actions and promotions on small but very specific and well defined segments of the population. A niche marketing strategy focuses on becoming a big fish on a small pond, and usually charging a higher price for the niche product. The specific needs and requirements of those "niche customers" are usually not well addressed by mass marketing actions.