Answer: Big data analytics
Explanation:
Big data analytics is a process used to scrutinize large data which has various types of data sets in order to uncover Information which assist the business in making wise decisions.
The importance of big data analytics
Using exceptional systems and software along with high-powered computer systems this method provides these benefits for the business:
New revenue opportunities
Marketing becomes easy and effective
Improved customer service
Business operates more efficiently
Competitive advantages over rivals
