Question

Many restaurants offer daily specials, appetizers, entrees, and desserts not listed on their standard menu. These daily specials primarily provide the new product benefit ofA. keeping up in a market where sales come mostly from new products.
B. satisfying the changing needs of current and new customers.
C. avoiding market saturation from products that have been on the market for a long time.
D. creating diversification and reducing risk.
E. reduction in cost of ingredients.

Answer 1

Answer:

B) satisfying the changing needs of current and new customers.

Explanation:

When a restaurant wants to introduce a new dish, it's best to test the market response to the dish before listing it on the standard menu. A type of test would be offering the dish only in special occasions, when sales are higher, and more potential customers visit the restaurant.

Another way is to simply offer the dish in a normal weekday, and see how people respond to it under regular conditions.