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Burka [1]
3 years ago
12

Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved

into classes such as deodorants, shampoos, and cosmetics. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.
A) competitive points-of-parity
B) competitive points-of-difference
C) category points-of-parity
D) category points-of-difference
E) competitive points-of-presence
Business
1 answer:
Nastasia [14]3 years ago
8 0

Answer:

C) category points-of-parity.

Explanation:

With category points-of-parity the emphasis is on Nivea brand offering the relevant category features. These are features a brand must have to be considered competitors in a particular industry.

So for deodorants people want to know if they are strong, will the shampoo clean effectively, and will cosmetics be colourful.

Without these key features in the products Nivea would lose competitive advantage.

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Many of the first responders at the chernobyl accident died within hours or days of working at the explosion site. what were the
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The Chernobyl accident is a disaster involving nuclear explosion. They most likely die from the radiation illness as the radiation was intense that it causes poisoning and even complications such as thyroid cancers. They likely die within an instant because of the radiation illness that they have acquired.

4 0
3 years ago
Employees at Fratelli Inc. are encouraged to participate in decision making. Organizational control is based on group norms and
BARSIC [14]

Answer:

Letter a is correct. <u><em>Descentralized control</em></u>.

Explanation:

A company that has decentralized control has a more flexible hierarchy, where all employees are motivated to contribute ideas and opinions and participate in the decision making process. Decentralized management is common in large companies, such as Google and Dell, which ensures greater autonomy and freedom of action for employees.

The biggest benefits seen by decentralization are the flexibility to adapt to market changes, the speed of decision making that prevents opportunity costs, and the sense of motivation and value creation between employee and organization.

6 0
3 years ago
Do you believe initiative is an important quality? Defend your answer.
Olegator [25]

Initiative is an important quality because it proves that you want to do your job or task successfully and independently. Lack of initiative shows laziness and/or low confidence in one's skills.

3 0
3 years ago
Read 2 more answers
How would recession effect the economic
Virty [35]

Answer:

Recession cause standard monetary and fiscal effects.

Explanation:

Recession impact all kinds of business, large and small,due to tightening credit conditions, slower, demand, and general fear and uncertainty.

6 0
3 years ago
The balance sheet of Cattleman's Steakhouse shows assets of $86,800 and liabilities of $14,800. The fair value of the assets is
xxMikexx [17]

Answer:

The goodwill is $9,220

Explanation:

Goodwill is the excess of purchase consideration paid to acquire a business over the fair value of net assets acquired.

Fair value of net assets acquired is the difference between the fair of assets acquired over the fair value of liabilities taken up which is shown below.

Net assets=$89,600-$14,800

Net assets =$74,800

Since purchase consideration paid is $84020

Goodwill=$84,020-$74800

Goodwill=$9,220

The goodwill of $9220  represents the premium paid over the net assets of Catteman's Steakhouse as a compensation to the owners of the business in return for their efforts of running the business and see go through different phases of development since the establishment of the business.

6 0
3 years ago
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