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Burka [1]
3 years ago
12

Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved

into classes such as deodorants, shampoos, and cosmetics. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.
A) competitive points-of-parity
B) competitive points-of-difference
C) category points-of-parity
D) category points-of-difference
E) competitive points-of-presence
Business
1 answer:
Nastasia [14]3 years ago
8 0

Answer:

C) category points-of-parity.

Explanation:

With category points-of-parity the emphasis is on Nivea brand offering the relevant category features. These are features a brand must have to be considered competitors in a particular industry.

So for deodorants people want to know if they are strong, will the shampoo clean effectively, and will cosmetics be colourful.

Without these key features in the products Nivea would lose competitive advantage.

You might be interested in
What is a brand promise?
Burka [1]
Usually, a brand promise is some sort of statement said by an organization to its consumers, or customers, stating what the customers may expect from their product(s) and/or service(s).

Hope this helps!
5 0
3 years ago
The credit terms offered by Neutron Enterprise are 2/10, n/30. Neutron sold goods on account to James Company on Jun 14 for $300
Pie

Answer:

Cash A/C            Debit                    $300

  To James company                                  $300

(Amount collected from James Company for credit sale)

Explanation:

Cash A/C            Debit                    $300

  To James company                                  $300

(Amount collected from James Company for credit sale)

Note: The terms here provided that, 2/10, n/30.

Which means that 2% discount if payment made within 10 days, and total 30 days credit allowed.

Here the sales were made on 14 June, and payment received on 27 June that is it took more than 10 days as 10 days complete on 24 June.

Therefore, no discount will be offered.

5 0
3 years ago
The demand function for widgets is given by D(P) 16 2P. Compute the change in consumer surplus when the price of a widget increa
eduard

Question: The demand function for widgets is given by D(P) = 16 − 2P. Compute the change inconsumer surplus when price of a widget increases for $1 to $3. Illustrate your result graphically

Answer:

For price of a widget equal to $1 consumer surplus is

D(1) = 16 - 2(1) = 14

CS₁ = ½ × (8 – 1) × D(1) = ½ × 7 × 14 = 49.

When price is equal to $3 consumer surplus is

D(3) = 16 - 2(3) = 10

CS₃ = ½ × (8 – 3) × D(3) = ½ × 5 × 10 = 25

8 0
3 years ago
The Young Woman's Club of Williams has been operating for seventy-five years as an organization that supports women who stay at
likoan [24]

Answer:

A) a liability.

Explanation:

Probably, the strong culture held by the Young Woman's Club of Williams (YWCW) will be perceived to have a very low tolerance for diversity by the newcomers. It will also prevent the organization from growing in number. That doesn't mean that it will lose affiliates, but the total number of affiliates will not grow according to the growth in Williams's total population.

Since its strong culture will prevent the YWCW from growing and adapting to community changes, it should be considered a liability.

3 0
3 years ago
According to classical macroeconomic theory, changes in the money supply affect:a. variables measured in terms of money and vari
sweet [91]

Answer: The correct answer is " b. variables measured in terms of money but not variables measured in terms of quantities or relative price".

Explanation: According to classical macroeconomic theory, changes in the money supply affect variables measured in terms of money but not variables measured in terms of quantities or relative price.

6 0
3 years ago
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