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Burka [1]
3 years ago
12

Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved

into classes such as deodorants, shampoos, and cosmetics. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.
A) competitive points-of-parity
B) competitive points-of-difference
C) category points-of-parity
D) category points-of-difference
E) competitive points-of-presence
Business
1 answer:
Nastasia [14]3 years ago
8 0

Answer:

C) category points-of-parity.

Explanation:

With category points-of-parity the emphasis is on Nivea brand offering the relevant category features. These are features a brand must have to be considered competitors in a particular industry.

So for deodorants people want to know if they are strong, will the shampoo clean effectively, and will cosmetics be colourful.

Without these key features in the products Nivea would lose competitive advantage.

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May 24 Sold merchandise on account to Old Town Cafe $18,450. The cost of goods sold was $11,000.
zubka84 [21]

Answer:

Date       General Ledger                                        Debit        Credit

May 24   Accounts Receivable-Old Town Café   $18,450

                      Sales                                                                   $18,450

              Cost of goods sold                                 $11,000

                       Inventory                                                            $11,000

Sept. 30  Cash                                                         $6,000

                      Allowance for Doubtful Accounts                      $12,450

                      Accounts Receivable-Old Town Cafe               $18,450

Dec. 7    Accounts Receivable-Old Town Cafe      $12,450

                      Allowance for Doubtful Accounts                     $12,450

              Cash                                                             $12,450

                       Accounts Receivable-Old Town Cafe               $12,450

7 0
2 years ago
Question 1 which of the follow will happen if you miss a monthly credit card payment?
Stells [14]
What can happen if you miss a monthly credit card payment is that you will be charged a late fee, and you can also lose rewards points.
Hope this helps!
6 0
3 years ago
You were recently selected for an important 2-year overseas assignment in Qatar. This is a big career opportunity and a chance t
Ierofanga [76]

Answer:

Create a list of the things that you found to be different than what you expected during your visit and plan some strategies for adjusting to these differences.

Explanation:

This will help in planning and adjusting better and be careful.

Consider  other option like 'focus your efforts on closing out all of your remaining projects and commitments related to your current position to get ready for your overseas assignment' is not related with any cultural adjustment. Which according to the exercise is the most effective aproach to solve the problem.

8 0
3 years ago
Which function of the management process requires a manager to establish goals and standards and to develop rules and procedures
Mama L [17]

Answer:

The planning function of management includes establishing goals and standards, developing rules and procedures, and developing plans and forecasting

Explanation:

Planning is the function of management that involves setting objectives and determining a course of action for achieving those objectives.

7 0
3 years ago
Which of the following product costing methods produces the most precise product costing information? Select one: A. Organizatio
Doss [256]

Answer:

The correct answer is letter "B": Activity-based costing.

Explanation:

Activity-Based Costing or ABC is a type of managerial accounting that assigns certain indirect costs to the item that generates the bulk of those costs. In the industrial sector, ABC is mainly used to help measure the true cost of output per unit. Compared to other costing methods, ABC provided more clear information because it considers information about the <em>company's activities, the quantity of those activities and their costs</em> in the production process.

8 0
3 years ago
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