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Burka [1]
3 years ago
12

Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved

into classes such as deodorants, shampoos, and cosmetics. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.
A) competitive points-of-parity
B) competitive points-of-difference
C) category points-of-parity
D) category points-of-difference
E) competitive points-of-presence
Business
1 answer:
Nastasia [14]3 years ago
8 0

Answer:

C) category points-of-parity.

Explanation:

With category points-of-parity the emphasis is on Nivea brand offering the relevant category features. These are features a brand must have to be considered competitors in a particular industry.

So for deodorants people want to know if they are strong, will the shampoo clean effectively, and will cosmetics be colourful.

Without these key features in the products Nivea would lose competitive advantage.

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Answer:

The right answer is option (D).

Explanation:

According to the scenario, the most appropriate answer is option (D) because systematic study can be defined as the study of social relationships and behavior and making a decision on the basis of data collected.

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7 0
3 years ago
In the systems planning phase, a key part of the preliminary investigation is a feasibility study that reviews anticipated costs
omeli [17]

Answer:

a) True

Explanation:

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8 0
3 years ago
Required information Subsequent Events-Two Types Read the overview below and complete the activities that follow Oftentimes a CP
Drupady [299]

Answer:

Explanation:

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7 0
3 years ago
On November 1, 2021, Jamison Inc. adopted a plan to discontinue its barge division, which qualifies as a separate component of t
skad [1K]

Answer:

d. $67 million.

Explanation:

The asset is not impaired because the fair value is higher than the book value. Therefore, the only operating loss of $67,000,000 can be reported.

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7 0
3 years ago
What do different jobs in the marketing career cluster have in common
Tasya [4]

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4 0
3 years ago
Read 2 more answers
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