Question

Wesley Electronics Inc. is a company that manufactures electronic gadgets. The marketing team of the company spends a great deal of money on advertising in order to create awareness about the company's products among potential customers. It employs various methods of advertising, such as print, broadcast, and online advertising. According to the steps of market segmentation, Wesley Electronics Inc. is most likely: a. selecting a market or product category for study. b. designing and implementing marketing mixes. c. profiling and analyzing market segments. d. selecting segmentation descriptors for a market.

Answer 1

Answer:

B. designing and implementing marketing mixes.

Explanation:

Marketing mixes means the use of various tactics, tools or/and techniques employed by an organization in promoting their brand or product to the market or target consumers. It is the combination of various components in order to strengthen a product in the market. It involves combining various techniques to influence consumers to purchase an organization's product. Here, Wesley electronics designs and implements marketing mix by employing various methods of advertising, such as print, broadcast, and online advertising.