Dillard’s wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available a
bout consumers and online buying, but Dillard’s believes its customers might be different from the usual online consumer profile, so it decides to conduct its own study. If Dillard’s were to use the available data about consumer attitudes, it would be using ___ data; however, if Dillard’s does its own study it would collect ______ data.
Data is a vital piece of information. It is generated from various physical or abstract activities. There are different sources of data. They are direct source, indirect source, static source, dynamic source etc.
The direct source is also called the original source data because information gotten from it is directly retrieved from a target audience or observed samples. Indirect or secondary source data is gotten from an already existing databases, which may or may not have been used for analysis.
Static source data hardly changes or updates while dynamic sources updates constantly.
