Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department
stores. The new line would be positioned as a more distinctive brand than the typical glasses sold
through department stores, and would be priced higher than other brands in the store, but a lower price
line than the current Ray-Ban lines that are sold through more selective stores. In determining the price
for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores
<span>and about customers' perceptions of those brands.
</span><span>Given Ray-Ban's plan for positioning the new sunglass line, they should use a <span>price skimming strategy when introducing their new product.
</span></span><span>Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.</span>
Select Sales Companies offer of shares of stock in itself to anyone who is willing to pay $60 per share is a public offering. A public offering is the offering of securities of a company to the public. Generally, the securities are to be listed on a stock exchange. Businesses usually go public to raise capital in hopes of expanding.
Answer:
Marginal cost is defined as the change in <u>total </u>cost when output changes by one unit in the short run.
Explanation:
<em>Marginal cost is defined as the change in total cost when output changes by one unit. In the short run.</em>
<em>It is the amount by total cost will increase as a result of producing additional one more unit of a product.</em>
Answer:
Accounting profit= $55,000
Explanation:
Giving the following information:
Last year, he earned $70000 in revenue. He had explicit costs of $15000.
<u>The accounting profit doesn't take into account the opportunity cost of other income options.</u>
Accounting profit= 70,000 - 15,000= $55,000
