The opportunity cost is the amount of benefits expressed in monetary terms of picking one alternative over the other. It is an economical aspect as opposed to an accounting aspect. It is mostly beneficial to business people or investors who have a variety of business opportunities that requires an investment. Since they are not always considered in financial reports, they are often an unnoticed and may not be considered in most cases. This can cause the occurrence of missed opportunities that might have been more beneficial than the option chosen. The opportunity cost can be calculated using the formula below;
F.O=return on best foregone option
C.O=return on chosen option
In our case, Anne had to consider either continuing to sell the same number of dresses or increasing her production to capitalize on the profit margins. She chose to increase her production. Adam also had two alternatives; to utilize the opportunity of buying furniture at a lower cost down the street within two days before the offer ends or buying furniture expensively after the end of the offer. Adam chose to utilize the offer and bought the furniture a half-price sale.