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With the increased use of social tools for business communications, social media security is more important than ever.
While the benefits of social are clear, there are risks to be wary of. According to the latest EY Global Information Security Survey, 59% of organizations had a “material or significant incident” in the past 12 months.
If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.
Here’s how.
Common social media security risks
Unattended social media accounts
It’s a good idea to reserve your brand’s handle on all social media channels, even if you don’t plan to use them all right away. This allows you to maintain a consistent presence across networks, making it easy for people to find you.
But it’s important not to ignore the accounts you don’t use yet, the ones you stopped using, or don’t use often.
Unmonitored social accounts can be the target of hackers, who could start posting fraudulent messages under your name.
Once they gain control, hackers can send anything. That could mean false information that’s damaging to your business. Or maybe it’s virus-infected links that cause serious problems for followers. And you won’t even notice until your customers start coming to you for help.
Human error
Everyone makes mistakes. In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. In fact, “employee weakness” was responsible for 20% of cyberattacks, according to the EY Global Information Security Survey.
Something as simple as clicking on the wrong link or downloading the wrong file could wreak havoc.
Some online challenges and quizzes can also be problematic. By completing them, employees can accidentally create social media security issues.
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