If you take a look at the second paragraph in the article picture you uploaded, we can make a summary that through the use of fear one can be able to change someone's habit of smoking. Although, it is not that efficient, that is --fear for someone who smokes to stop smoking because many people knows the effect of smoking but, with the theory or say the model of Health belief we can actually make prevention programs to reduce the death rate of smokers and other related Heath diseases.
I would suggest you not to exfoliate with Paula Choice at all. Their products can be really abrasive and harsh on the skin, and can make your skin bleed with prolonged usage.