Question

As the marketing manager of Cominform Pvt. Ltd., a manufacturer of health drinks, you have selected 10 individuals who match the profile of your target customer, to participate in a discussion on changing lifestyle trends related to health. You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic. The moderator provides questions and probes based on the "script" prepared by you. The discussions are also recorded for further analysis. Which of the following methods of acquiring primary data is being used in this case?
A) observational research
B) surveys
C) behavioral data
D) experiments
E) focus groups

Answer 1

Answer:

The methods of acquiring primary data being used in this case is E) focus groups .

Explanation:

In market research, a focus groups is usually a diverse group of people who are sit together in a room and asked questions about their behavior by the moderator or the host. Focus groups give the decision-makers to talk to their customers directly.  In this case, it is quite clear that the marketing manager of Cominform Pvt. Ltd is using Focus group as the method of acquiring primary data. This can be inferred by,''10 individuals ,a skilled moderator,everyone participates and stays focused on the topic.''