Question

Several artists in Charleston, South Carolina, show and sell their work in an art gallery downtown. The gallery is owned by an art lover who does not buy the paintings but displays those from other artists. She only collects a percentage on each piece sold. In terms of the marketing channel, the gallery is a(n) __________.

Answer 1

Answer:

Wholesaler

Explanation:

The distribution channel is defined or referred to as the overall or whole flow of the information as well as the goods and services from the original manufacturer to the final consumers. And the wholesaler is the one which is known as the distributor, acquire the goods from the manufacturer holds them in the distribution centre and then sells it to the retailers.

So, in this case, in the terms of channel of marketing, the gallery will be referred to as the wholesaler.