Answer: Upselling
Explanation:
Upselling is a customer development strategy whereby the customers are encouraged to buy an upgraded or higher end version of a particular product. Upselling therefore results in the customers spending more than what they initially planned for and this bring about increase in revenue to the company.
Therefore, the customer development strategy exemplified by JetBlue is Upselling.
Answer:
likely to be stolen and abused.
Explanation:
Uninterrupted information is a type of data that presented in a way that is understandably for most people (such as plain text).
When storing your information online with encrypted information, you make your data become easily identified, viewed and accessed by hackers. To prevent this from happening, you need to mask the data using encryption algorithms. This will make it really hard for a third party to decrypt your information and prevent it from being stolen.
Answer:
Targeting.
Explanation:
In marketing, Targeting refers to dividing your whole market into specific groups, and focus all your marketing effort to the group that is most likely would find your product relevant and appealing.
In the example above, we now that NOVA only markets its plastic chemical products to food and electronics industry because these industries have a lot more application for NOVA's product compared to other industries.
(For example, the food industries could use the plastic products for their packaging and utensils. The electronic industries could use NOVA's product for its product's structure.)
