Answer:
a) channel members.
Explanation:
A push-based distribution system can be defined as one whose production plan is directed from management to the market, where products are sent through a channel until they reach retailers, and then to the final consumer.
Therefore, managers direct their promotional efforts more towards channel members, so that the path that the product goes through to reach the final consumer is effective so that the product arrives in the right way, in the right quantity and at the right time to the consumer. Effective management of the company 's distribution channel helps to reduce costs, reduce delays, speed up the capacity to meet demand, increase customer satisfaction, etc.
Answer:
B, Cultural congruence
Explanation:
Cultural congruence is a kind of marketing technique/strategy in which a new product with similar characteristics as with the currently existing product is marketed. This technique of marketing helps to reduce resistance as consumers see the new product as the same as the existing product.
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There are three ways to cope up with the problem of scarcity:
a. Economic growth.
b. Improvement of use of available resources.
c. Reduction of wants.
Explanation: Economic growth mean the ability if an economy to produces products and services. Using the products wisely can improve the usage and helps in saving the resources. Society can improve the use their existing or available resources in order to reduce the scarcity by: Efficiency in productivity, efficient allocation of resources, full employment with minimum wastage and equity.
Taxes are automatically withdrawn from paychecks.
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