Question

Which of the following is a reason for advertisers to divert their funds from traditional media? a. Increased funds available for investment in alternative media b. Media watchdogs monitoring traditional media c. Consumers’ desire to control their information environment d. Increased costs for television spots

Answer 1

Consumers’ desire to control their information environment is a reason for advertisers to divert their funds from traditional media.

C) Consumer's desire to control their information environment.

Explanation:

Earlier the information sources were limited and the audience didn't have many options to choose from. The elites and literates would opt for print media and the common audience would opt for radio and other medium of information.

The advertisement agencies would also target the audience based on the information source. Bit with the growing technological advancement, the consumer can now choose their own preferable source of information and hence the advertisers diverted their funds from the traditional media.