Is there only one answer to the question? If so, I would guess communicating. Although analyzing influences and setting goals could be correct as well.
Pharmacys are for sell medications from doctors and over the counter while others sell normal medicines like sleeping medicine for colds or Tums
Technology is really important to the coverage of the sport in media. Not that it does only allow all of these forms of media to be possible, but it also allow photo finishes that features instant replay, split time.Media bring the sport to the people who may not normally got the experience to play the sport. And also the inspiration the athletes give to their fans.