In order to spread awareness about its ride-sharing service, Uber ran a social media ad campaign with a slogan meant to reach ou
t to both riders and drivers: "What’s your destination? Get there. The day belongs to you." The ad suggests that people driving cars could have more flexibility in their work schedules, while people ordering rides could have faster rides and more personal, helpful drivers. The ad is _____ because it offers a service that consumers may not have known existed.
The ad is providing potential new information in regards to the company's service, in this case, this helps educate the users who do not know about its characteristics while explaining its benefits, producing this way, useful and meaningful advertisment for existent and new customers.
