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Novosadov [1.4K]
3 years ago
10

You need a particular piece of equipment for your production process. An​ equipment-leasing company has offered to lease the equ

ipment to you for $ 10 comma 000 per year if you sign a guaranteed 5​-year lease​ (the lease is paid at the end of each​ year). The company would also maintain the equipment for you as part of the lease.​ Alternatively, you could buy and maintain the equipment yourself. The cash flows from doing so are listed below​ (the equipment has an economic life of 5 ​years). If your discount rate is 7.0 %​, what should you​ do?

Business
1 answer:
nordsb [41]3 years ago
4 0

Answer: Lease Equipment as it is cheaper than Buying the Equipment

Explanation:

The better option would be the one with the lower Present Value between Leasing and Buying.

<u>Buying The Equipment </u>

Cost is $40,000 and then there will be a negative Cashflow of $2,000 every year until the 5th year.

Since the Cashflow is constant it can be treated like an annuity. Using the table attached find the PVIFA factor for 5 years at 7%.  

PV = -40,000 + (-2,000 * 4.100 ( PVIFA for 5 periods at 7%))

= 40,000 - 8,200

= -$48,200

<u>Cost of Leasing </u>

Leasing would cost $10,000 per year for 5 years.

PV = -10,000 * 4.100  ( PVIFA for 5 periods at 7%)

= -$41,000

You should Lease the Equipment because it is cheaper.

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Answer:

19.82%

Explanation:

Midpoint method = Q2 - Q1 / [(Q2 + Q1) / 2] / P2 - P1 / [(P2+P1) / 2]

3.33 = 2000 - 1000 / [(2000 + 1000) / 2] / P2 - P1 / [(P2+P1)/2]

3.33 = 0.66 / (P2 - P1) / [(P2+P1)/2]

By cross multiplying we have

0.66 = 3.33 [ (P2 - P1) / [(P2+P1)/2]

divide both sides by 3.33

19.82% = The mid point change in price.

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3 years ago
Kroger decided to introduce a new product that appeals to Hispanic consumers. While the product is highly successful among Hispa
Leto [7]

Answer: Target market

Explanation: The target markets refers to the group of customers at which an organisation aims its marketing efforts. In simple words, it is that market in which the organisation intends to make it sale for the generation of profits.

In the given case, Kroger is introducing a product that satisfies needs and preferences of Hispanic customers specially. So we can conclude that Hispanic consumers are the target market for Kroger.

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3 years ago
When evaluating advertising results, what technique can be used to measure consumer's beliefs or feelings about a product before
dolphi86 [110]

When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.

<h3>What are Pre-testing and post-testing in advertising?</h3>

Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.

Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.

To learn more about post-testing visit the link

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You have $20 to spend. You want to buy a new bike helmet because your old one is
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Answer: I would buy the bike helmet.

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The bike helmet is needed, but the CD is only wanted. Therefore, it would be smarter to buy the bike helmet and invest in buying the CD later.

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