Question

Cynthia works at an engineering firm in Arizona that installs transmission lines and works with the electrical systems of buildings. She is in charge of strategic planning. Mostly her firm has worked with cities such as Tucson and Phoenix. Once in a while they will receive a major project from the state, such as renovating a major government building in the capital. However, Cynthia's firm wants to expand its target market beyond government projects. Under her direction, the marketing team launched an initiative to target more potential clients in different areas. Two areas in which Cynthia would like to expand include colleges and large for-profit businesses. A market is a group of individuals and/or organizations that have a desire or need for products in a product class and have the ability, willingness, and authority to purchase those products. There are two types of markets. Cynthia's organization targets the ____________

Answer 1

Answer:

business market

Explanation:

Based on the information provided within the question Cynthia's organization targets the business market. This is defined as the market in which a product/service is sold to another business/company/entity and they either use daily, resell or use for production. Which in this scenario Cynthia is an engineer installing electrical systems which her clients will use for daily usage.

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