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nignag [31]
3 years ago
7

Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing

. This report is part of General Mills' __________ phase of its strategic marketing planning process.
Select one:
a. marketing mix
b. implementation
c. planning
d. control
e. evolution
Business
1 answer:
goblinko [34]3 years ago
7 0

Answer:

The correct answer is letter "D": control.

Explanation:

The control phase of the marketing planning process involves comparing the activities that the advertising team has developed with the expected set of actions established. This phase is important to identify if the firm as a whole is meeting the desired performance or if there are adjustments necessary to be made.

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In one of the case studies in the textbook, Marcus Lane, a geologist for an environmental management and engineering services fi
aalyn [17]

Answer: The internal auditor discovered it when performing a routine audit of expense reimbursements

Explanation:

Marcus Lane, was a geologist who travelled all over North America and South America and this results in several expense reimbursements. Lane engaged in fraudulent activity by double booking his air travel.

He used cheaper ticket for the actual flight and more expensive ticket was returned for credit. But, he submitted the expensive ticket for reimbursement.

The fraud was discovered by the internal auditor while doing a routine audit of expense reimbursements. He was terminated and he agreed to pay the money back.

5 0
4 years ago
The permanent school fund is managed primarily by what entity?
Elena-2011 [213]
<span>The permanent school fund is managed primarily by what entity? The state and board of education. The state will determine what schools receive funding based on different attributes that each have. Depending on the size of the school, student body and teachers, the programs the school has and where the money is needed (possible expansions) allows for funding to be dispersed appropriately. </span>
7 0
3 years ago
Doodle Corporation, a manufacturer of safety pins, decided that the company had to increase the awareness of its glow-in-the-dar
kow [346]

Answer:

Objective and task budgeting method

Explanation:

The objective and task method refers to a budgeting method where a business allocates a certain marketing budget in order to achieve specific objectives, instead of simply allocating a marketing budget based on percentage of sales revenues.

Doodle set its specific goals:

  • increase the sales of its basic steel pins by 10%
  • increase the awareness of its glow-in-the-dark pins

And then it allocated $1.5 million for marketing expenses.  

8 0
3 years ago
After all of the account balances have been extended to the Income statement columns of the worksheet, the totals of the debit a
Masja [62]

Answer:

a. $7, 283 net income

Explanation:

The debits in an income statement represents the expenses while the credit entries represent the income. As such, given;

Total debits = $20,303

Total credits = $27,586

Net income/(loss) = $27,586 - $20,303

                             = $7,283

Since the total credit (income) is more than the total debit, the net of the two balances result in a net income.

The answer is a. $7, 283 net income.

8 0
3 years ago
How does competition help consumers?
olga2289 [7]
I did my research, and competition helps consumers by keeping the prices low and the services/goods fairly high. Competition helps our economy to grow, and the Commission helps to make sure markets are not only open, but free. I’m not sure if this is the answer you’re looking for or the right answer, but this is what I found from research.
4 0
3 years ago
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