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ikadub [295]
4 years ago
13

As the strategic manager of CutRite Scissors, you are tasked with producing a strategy forintroducing a new line of premium scis

sors. Your competitor produces a line of similar scissors at acost of $1 and sells them for $12. Because your company has inferior production capabilities, yourscissors will cost $3 each to produce. However, your handle is proven to be more comfortable thanyour competitors'. Assuming you are guaranteed to sell the same number of units as yourcompetitor, which of the following strategies is most likely to achieve a competitive advantage?
a. Reduce the quality of materials used in CutRite scissors to bring unit costs down to $1, thensell the scissors for $12.
b. Continue to produce CutRite scissors for $3 but set the price at $10.
c. Offer a buy-one-get-one-free sale on CutRite scissors.
d. Market CutRite scissors as a higher-quality alternative and sell them for $15.
Business
1 answer:
Nadya [2.5K]4 years ago
3 0

Answer:

<u>d. Market CutRite scissors as a higher-quality alternative and sell them for $15. </u>

Explanation:

Remember, competitive advantage means been in a favorable or superior position as a company.

Note that, from the question  irrespective of the price, CutRite Scissors will sell the same number of units as their competitor.

Therefore, marketing CutRite scissors as a higher-quality alternative and sell them for $15.

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A sequence of organizations that directs a product from the producer to the ultimate user is called a(n) _____.
Norma-Jean [14]
The answer is that it is called as marketing channel or distribution channel.

A marketing channel refers to the people, organizations, and activities that are essential to switch the possession of products from the factor of production to the factor of intake and it is the way services and a product get to the end-user, the client and is also called as distribution channel.

4 0
3 years ago
A bachelor's degree is earned at a ___.
Oksi-84 [34.3K]

Answer: four year college

Explanation: online

7 0
3 years ago
K owns a variable annuity with an assumed interest rate of 4%. If the actual performance of the separate account(s) is 5%, the e
pickupchik [31]

Answer:

Since the actual performance of the separate account is actually higher than the assumed interest by 1 %, this means that K will be paid 1% more on the value of his/her annuity account.

Explanation:

An annuity account is a policy holder's investment account where the insurance company invests on behalf of the annuitant. The insurance company determine an assumed interest rate that will cover for the insurance company costs and the profit margin that will be paid to the annuitant periodically.

Annuity interest help investors plan for retirement income since the annuitant knows how much they expect to receive upon maturity of the policy. Knowing how to calculate the value of an annuity can also help investors to consider other investment options.

An assumed interest rate that is determined by the insurance company. This is the value of the annuity account and the annuitant should not be paid below the value of this rate. The actual interest rate is the actual performance of the investment in the market. If this rate increases, then the value of payment to be made to the annuitant also increases.

In our case, the actual performance of the separate account is actually higher than the assumed interest by 1 % this means that K will be paid 1% more on the value of his/her annuity account.

4 0
4 years ago
The auditor of a public company is assessing the value of all the intangible assets owned by the company. Which of the following
liq [111]

Answer:

B. The company's brand equity

Explanation:

Intangible assets lack a physical presence. They are assets that cannot be touched or seen. Intangible assets are contrasted by tangible assets, which include land, buildings, vehicles, plants, and machinery.  Examples of intangible assets include patent brand names, trademarks, or and copyright.

Intangible assets have a use-life of more than one year. They can be created or acquired, just like tangible assets. From the list in the case, The company's cash reserves, company's plant and equipment, and company headquarters are tangible assets because they have a physical presence.

6 0
3 years ago
Real GDP is the value of final goods and services produced in a year expressed in the prices of that same year. during a recessi
laila [671]

Answer:

The correct answer is: expressed in the prices of a base year.

Explanation:

Real GDP is an inflation-adjusted measure to calculate changes in economic output. It calculates the value of final goods and services produced in an economy in a year expressed in the prices of a base year.

Real GDP does not include changes in the price of products as it is calculated at constant prices.  

Nominal GDP, on the other hand, is calculated on the basis of current prices. It includes changes in prices and is not inflation-adjusted. That is why real GDP is preferred over nominal GDP.

6 0
3 years ago
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