When first-time voter Becky made her choices, she thought about her family’s party affiliation and her similar beliefs which had
formed over the years. Those beliefs were her anchor; however, she departed from her parents’ viewpoints as she’d gotten older. Becky modeled the anchoring and adjustment heuristic in her judgment and decision making. A. True
B. False
Anchoring and adjustment heuristic was first developed by two Psychologists, named Amos Tversky and Daniel Kahneman. According to Anchoring and adjustment heuristic, as theorized by Amos Tversky and Kahneman, for an individual to make intuitive judgment and decisions, they tend to initially rely on information suggested by a reference or information that comes to mind first, this is referred to as “the anchor”. “The anchor” is the reference or starting point. And as time goes on, the individual would be exposed to additional information upon which adjustment is made until a satisfactory estimate is made.
The anchoring and adjustment heuristic is what Becky demonstrated as illustrated in the question above.
