Question

Companies such​ asIBM, Walmart, and Google now look beyond economic gain​ and, in their marketing​ strategies, they also consider the​ well-being of​ customers, the depletion of natural​ resources, the viability of​ suppliers, and the interests of the local community. This reflects which marketing​ philosophy?

Answer 1

Answer:

E. Societal Marketing Concept

Explanation:

According to Wikipedia, the societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.

This follows for companies like IBM, Walmart, Google and the likes now looking beyond economic gain in their marketing strategy. Many ways in which these companies achieve this is through various campaigns, charity events or programs on the societal issues they are trying to place attention on.

In summary, Societal marketing takes into consideration society's long term interest.