Question

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as:________.

Answer 1

Answer:

Situational Influences

Explanation:

Situational influences refer to those situation or state conditions which influence a buyers behavior. Physical, social and time factors or buyers own moods, affect a buyers buying habits i.e what the buyers buy and the quantity of purchases.

Physical surroundings refer to the physical situation of the buyer i.e the effect of location of the store, the design of the store etc.

Social surroundings refer to the effect of people who surround the buyer while he is considering a purchase.

Temporal effects refer to temporary or time bound situation of the buyer which relates to the time of the day a buyer visits the store.

Antecedent states refer to the pre existing state of mind of the buyer.

Collectively, these comprise situational influences in consumer buying decision process.