"Who, not by strength subdued me, but by wine."
In this context, "wine" means the idea of charm wit and conversation. Odysseus beat him by conversing with him and then eventually tricking him.
Answer:
He had limited success because he was a generally nice person without a surplus of ego and because he wasn't flashy.
Well that's nice but do u need any help?
I would assess this info in the context of the work expected from them. Are they building websites for you? While the site appearance does reflect somewhat on their image, it may have little or nothing to do with their value otherwise.