CHEGG While Citibike cannot do anything about the weather, it can promote use of its bikes to target groups when different types

Question

3 years ago

15

CHEGG While Citibike cannot do anything about the weather, it can promote use of its bikes to target groups when different types

of weather events occur. Does the past data provide any guidance to the marketing team regarding what types of weather place greater demand on Citibike usage? Are there differences based on routes/customer type/etc?

Business

1 answer:

Softa [21] · Answer 1 · 2022-05-29T06:53:01+03:00

Answer:

Yes

Explanation:

Remember, some of the factors that affect the demand of any commodity includes the weather.

Therefore, although Citibike cannot do anything about the weather, having access to past data will provide guidance to the marketing team regarding what types of weather places greater demand on their bike usage.