Ella had been using an imported brand of shampoo for several years, but she could no longer find it anywhere. As she was conside

Question

3 years ago

6

Ella had been using an imported brand of shampoo for several years, but she could no longer find it anywhere. As she was conside

ring what kind of shampoo to try, she was surprised to see ads for Procter & Gamble's Head & Shoulders being promoted as a glamorous health-oriented product. She had always thought of Head & Shoulders as an anti-dandruff shampoo. The new ads suggest that Head & Shoulders has been
rebranded.

Business

1 answer:

uysha [10] · Answer 1 · 2022-03-20T03:19:45+03:00

Answer:The new ads suggest that Head & Shoulders has been

rebranded -True

Explanation:Definition: Rebranding is a marketing strategy which involves giving a brand or product or company a facelift by changing the corporate image of the particular object by giving it a new name, symbol, or change in design especially for an already-established brand. This helps to create a different face for a brand or product from its competitors or from imitations in the market.

Here, procter and Gamber rebranded it's head and shoulders to give it a facelift thereby attracting it's already existing customers and intending purchasers.