Question

After learning that many of their customers were shopping at a nearby health-food store for free-range chickens and organic produce, IGA grocery stores began stocking more organic items. IGA adjusted its market strategy based on _____

Answer 1

Answer:

Environmental scanning.

Explanation:

Environment scanning may be defined as a type of the data collection practice. The main aim of this scanning is the collection of the information about the environment in the office.

The data that are scanned in the environment scanning needs to be processed and analyzed that are used to create the brief in the decision making process. The environment scanning can be used in case of the different market strategy as well.

Thus, the answer is environmental scanning.