Question

As the dominant member of the channel of distribution, Coca-Cola holds a lot of power in the relationship with independent grocery stores, and as such, it performs the functions of restocking merchandise, setting up special displays, and rotating merchandise. This is an example of a(n):_______.

Answer 1

Answer:

System of Administered vertical marketing

Explanation:

Vertical marketing system is the system of cooperation among the several levels of the distributed channel. In this system, the members work together in order to promote the efficiency as well as economies of scale in the direction products are promoted to the end users.

Administered Vertical Marketing System is the one of the kind of vertical marketing system, which is a system that is coordinated among the distribution channel organisation, in that the flow of products from producer to the customer is controlled through size and power of one member of the system.

So, in this case, dominant member has the power of controlling the store. Therefore, it states the example of administered vertical marketing system.