Question

In the VALS framework, consumers who enjoy the new, the offbeat, and the risky as well as find outlets in exercise, sports, outdoor recreation, and social activities are referred to as __________.

Answer 1

Answer:

Innovators.

Explanation:

In the VALS framework, consumers who enjoy the new, the offbeat, and the risky as well as find outlets in exercise, sports, outdoor recreation, and social activities are referred to as innovators.

The VALS (Values and Lifestyles) is a set of methodology which are used to study certain human traits in market segmentation. The framework of VALS include eight consumer segments or trait namely innovators, thinkers, believers, achievers, strivers, experiencers, makers and survivors.

In the innovator segment of consumers, the consumers are always confident to experiment new products in the market. They are receptive to new ideas and innovation and has international outlook. They are the highest financial transactors and are mostly risk takers. They are also inclined towards outside activities such as exercise, sports, outdoor recreation, and other social activities.